Connecting with the decision maker
So now you know who you are targeting you need to know more about them. Put yourself in their position, what are their motivations? What’s putting them under pressure, what’s incentivising them? Chances are they are running a high work load and you need to think about how that affects your […]

Your product might be the most innovative thing in your field for years, but unless you can get to the people who want to buy it (though they may not know it yet!), you might never find the potential of your market.
Since sales has become more aggressive and all pervasive, we have seen a […]