Direct mail is a cheap, easy and pretty effective way for a small business to draw in new customers or drum up business with established ones.
Small businesses may prefer to create the mailers themselves, for a medium to large business, you may prefer to hire a direct-mail agency or a print broker. For a mail […]

A direct mail campaign is within the reach of any business, however small. At the simplest level, all you need is a printer, some postage and a little hard work. Crafting a truly productive direct mail campaign, however, requires more care and attention.
Of course, as with anything, you can start from scratch and learn the […]

Email has become a prime territory for spam, and marketing contact through this medium has become rather devalued. Because of this, direct mail has come to be seen as quite a novel approach in comparison. Direct mail performs very well in other in other arenas, and so it’s easy to fall into the assumption that […]

A direct mail campaign is simply when a number of potential customers are sent a letter, flyer, leaflet or any other deliverable medium through the post.  It differs significantly from telemarketing in many ways. It allows each potential customer to engage with the information at their own convenience and at their own pace. Each person […]