Getting up-to-date Insurance Leads can really grow a company like a small IFA (Independent Financial Advisor) or add to the market penetration of a larger broker or lender. But where do you find these hot insurance leads?
There are a number of options open to you, the most direct method to find insurance leads is […]

Step Five: Improving the System
The process of lead generation and qualification is iterative i.e. it improves greatly from consistent closed-loop feedback. Feeding back on a regular basis allows you to continually improve the process. The main idea is that you retrieve a steady influx of useful information from the sales team. Each qualified lead is […]

Step Four: Passing on Leads to Sales
Once you have gone to the effort to phone your leads and qualify them, the next stage becomes vitally important. Passing on to the sales team. All your time and investment can go down the pan if this is not done carefully and correctly.
There are five tips I can […]

Step Three: Talk to the prospective leads
The use of the phone in modern lead generation is often overlooked by companies. This is misguided, because high quality outbound calling is by far the most effective mechanism for qualifying leads—especially for a complex sale, in which it is the best option for contacting high-level decision makers.
There is […]

Step Two: Consolidating and Sharing Your Lead Information
When the marketing team produce a lead, it can come from a wide range of sources, your Web site, advertising campaign, lists of event attendees and so on. Just as the source of the lead can vary, so can the quality of the information on the potential lead, […]

Making more leads
Leads are the lifeblood of a telemarketing operation, but the way that many companies deal with leads and potential leads is not pinned down well enough either in meaning or practice.
Sales staff need to have qualified leads passed to them - that is, leads which are either sales-ready (i.e. NOT just an inquiry) […]

Lead generation is very important when growing your business, many businesses concentrate on their immediate future. It is very advantageous to have prospects in your sales pipeline for medium and long term follow up.
Building a sales pipeline of short, medium and long term prospects can be very demanding of time and resources. It is […]