Rightly or wrongly, price is still the first factor individuals and businesses use to compare goods and services. Bearing this in mind, you need to constantly monitor the pricing of goods and/or services in your industry. It’s easy to check prices of your competitors in-person or online. Of course the price you charge will also […]

When you start a new business it’s part of the process to create a business plan, but this is not always possible or practical. An example of a company that started without a business plan is The Train Chartering Company.
In 1998 the founder, Simon Pielow, launched a company that provided private charter trains to businesses […]

Market research is an essential planning tool for all sizes and types of businesses.  The great thing is that you don’t need to commit a large budget to collect data about your customers’ views and needs and information about how they make buying decisions. Pertinent market research also helps you to make decisions about where […]

Every prospect and customer has an explicit need that your business can deliver.  The real key is understanding their drivers and buying impulses.  Market research via telemarketing help you understand what motivates your existing and potential clients.
Telemarketing market research can help you understand

Exactly what is important to them
Precisely what your prospects and existing clients require […]