Hear what the experts have to say…
(Survey of business marketers’ opinions)
On 8th November 2005 - Mac McIntosh, publisher of Sales Lead Report and a business-to-business sales lead expert, released the results of a survey that showed what business marketers consider the most and least important direct marketing tactics for business-to-business lead generation.
A survey of […]

Outbound telemarketing can be broadly split into two categories, business to business or business to consumer.  Both involve the telemarketing staff making outgoing calls.  It can form a large or a small part of a business’ marketing strategy, and can have many uses.  These uses include phone sales, lead generation, appointment setting, surveys, market research, […]