Want to sell lots of books? Well you need to get yourself out there! You need to be on the radio, in magazines and newspapers and on TV. The more the public hears about you and your message, the more likely it is your book will stand out from the other hundreds of thousands published every year.

You probably know that you need this sort of media attention but are puzzled as to how you can jump start your campaign.

Marsha Friedman, CEO of EMSI, a national publicity firm says ” Having been in the book publicity business for almost two decades, we know a thing or two about generating media attention for books. Talk radio can be one of the most cost-efficient, which best-selling authors will tell you. But how do you choose the right publicity firm to really shoot your book through the stratosphere? Here are some tips I have learned that will come in handy.”

* Experience. How important is experience? Very. You need to employ a company who has had years of experience promoting books. Book publicity is a very specialized field. Marsha Friedman says, ” A skilled publicist employs a myriad of tools in order to obtain media interviews - and it can all look and seem very simple, but that’s only because their skills have been honed to perfection. A skilled firm knows how to develop an angle from your book that will get you the most media mileage. Their press releases should be second to none!that is after all what you are paying for.” And most importantly, they give producers everything they need to book a show. These will all help ensure that you get a number of quality media placements.

*Quality Markets. In what markets will you be heard? It is wise to look into the quality of the cities that you will be appearing in. Marsha Friedman adds, “You want to get what you are paying for which is quality interviews in quality markets. Smaller stations do add value, but you shouldn’t be paying someone big bucks to get you small fries.”

*Quality Stations. What caliber of stations will your interviews take place on? Marsha Friedman adds, “The criteria that my national pr firm uses for booking interviews is nothing less than 5,000 watts or above on the AM dial. In every market you’ll find high-powered and low-powered stations. The more power, the more listeners that station will have.” So, if you’re paying for media interviews, your best return on investment will be appearing as a guest on the higher-powered stations.

*Expediency. How long will it take to get your campaign in motion? Make sure that your publicity firm is on the same page as you and your timeframe. Marsha Friedman says, “Every campaign takes a bit of preparation before getting off the ground. From the get go, make sure that your public relations firm has your timeframe in mind and are positive that they can deliver within your schedule.”

*Guarantee. How do you know you will get your money’s worth? Look for public relations firms with guarantees. Marsha Friedman says, “There are quite a few public relations firms that work on a performance basis. Take advantage of this opportunity to get your money’s worth. If you are paying them based on their performance, guess what: they will perform!”

*Price. How much is it all going to cost you? Most of you won’t really be too hung up on this point. But, in the end, this is the final factor you need to take into consideration.

Marsha Friedman says, “Take all of the above into consideration and you will almost definitely be working with a great public relations firm soon!” If you would like to learn more about gaining media attention for your company, product or service, without the financial burden of monthly retainers, Marsha Friedman is available to be of service . Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a public relations expert Friedman has the ability to get the media attention that you desire without budget busting monthly retainers.

Marsha Friedman has been a leading authority on public relations for nearly two decades as CEO of Event Management Services, Inc (EMSI). If you would like to receive her free Ebook “How to Be a Great Talk Radio Guest” visit http://www.emsincorporated.com.

- Marsha Friedman