A well-laid out website with great sales copy is great. If you are the owner or webmasters of such a site, traffic just makes things better and better. If you have to choose between the two, which would you go with - great eye candy or a website that’s over run by visitors? Of course, you’d take the latter, lots of visitors jamming your site. Well, now you can do that and here’s how you can divert massive traffic to your website.

Whee, it’s free!

Let’s say you are selling coconut oil (used for cooking), and you want to give away a freebie to your customers or to whoever subscribes to your freebie. Now, wouldn’t it be fabulous if you’d give away a recipe e-book that talks about the best dishes made using coconut oil? The point we’re making is - you have to creatively connect your product with something that can be given free and then start giving it. Freebies always attract visitors and if your freebie strikes a chord, your sales will pick up along with the traffic.

Gee! It’s not free!

Relax! We’re talking about PPC (Pay per Click) advertisements that you can release by budgeting a small amount, say $100 or so. PPC ads on search engines can really draw traffic if they are cleverly written. Search engines will ask you to bid on keywords and pay a deposit. Research keywords first, pay the deposit, get a killer ad developed, release it and then watch the fun! By the way, if you’re offering a service, go with Google; if it’s a product then try Yahoo Overture first.

Getting Going With Link Building

When do you build links? It is quite simple. 1. You build links when some likes your website and puts a link on their website. 2. If you pay a design firm or web service for placing links on other sites. 3. When you exchange links with other credible websites. Credible websites is a key. If you build links with non-credible scammer sites, you will undo all of the hard work you’ve done because search engines will give you negative ratings. You want to always build links with reputable websites that you’ve researched.

Article submission

Write articles (only professional level, mind you!) on subject relevant to your website’s content and hand them around to reprint directories (such as e-zine.com). At the end of each article, add a resource box that focuses on your website and carries its link. Other website owners who need content come looking to get some articles from reprint directories; if they like your article, they will publish it along with that resource box carrying your link. Result: your backlinks will increase and your visibility will increase manifold!

Affiliate marketing

Sign up with an affiliate network such as CJ.com or Linkshare.com and invite affiliate publishers to host your product/service on their website for a commission. If they do, your visibility will increase along with your sales - this works especially if you have a low-cost, fast-moving product that needs more publicity.

Running a Contest or Sweepstakes

People always love to win stuff. Using services like Feedback and Response-O-Matic to put forms on your website. You ask visitors to fill in the forms to qualify for prizes. In this way, you build a significant database of signups who you can follow up with in the future.

Viral marketing

Viral marketing can build you site traffic quickly. Sign up for social networking websites and plug in to the communities offering fun and engaging content that will get your credibility and advertise discreetly your website link. With this, your traffic will steadily increase. Viral marketing is known for giving a website a big boost in traffic.

These methods will generate a lot of continuous traffic. While online advertising is always available, consider using some offline advertising techniques as well. You can give away freebies off line as well as on including stickers, business cards with a calendar on the back and more. No matter what you decide, do it with style.

Marketing on the internet is not as difficult as you may think. Find legitimate ways to make money online, or how to increase website traffic at http://www.nitromarketing.com/blog

- Kale McClelland