The google slap: it’s become one of the most dreaded phrases in an Internet advertiser’s vocabulary. Google charges high premiums for links which lead to sites with low or no content. The price is determined by a quality score, so if your site is simply a list of links with no content, or poor content obviously thrown together to avoid high prices, you’ll be paying through the nose for those clicks - up to $10 in some cases. This recent attempt to improve the quality of links has many advertisers wondering how to avoid the google slap.

How does one work around the Google slap without having to pay a lot? The best way to do so is to add content to your site to improve its quality score. The content should relate to your links to avoid frustrating people, and should not consist of jumbled-together keywords with no actual meaning or significance. Make the users visiting your site leave with a pleasant experience, as well as plenty of useful information.

Combining advertisements with content will lead to a violation of google’s terms, so be sure to separate the two. The visitor may be required to provide an email address in order to access the rest of your site. Knowing how to avoid the google slap is important — simply provide a preview of the content the user will see after they provide their information.

Another way to improve your ranking on Google is to participate in a link exchange, in which you trade links with a high-traffic site to drive up traffic to your site. The only thing to remember is how to avoid the Google slap, and not link to landing pages or sites that post nothing but advertisements and don’t include content. An excellent suggestion to advertise these pages would be a traffic exchange.

People just starting out in internet marketing sometimes encounter problems using google for advertising. But there is genuine profit to be made from the wise use of internet marketing, and so persistence and study pays dividends. To avoid overpriced clicks and other nasty surprises, following google’s terms of service is very important.

There are articles and e-books all over the Internet promising to tell you the secrets of how to avoid the google slap. Google’s own terms and conditions are the best place to start. If you are interested in making money and promoting your business, it’s worth the time it takes to learn these rules.

The “google slap” has become one of the most dreaded phrases in an internet advertiser’s vocabulary. Google charges high premiums for links leading to sites with low or no content. This recent attempt to improve quality has many advertisers wondering how to avoid the google slap. So how do you employ a workaround to the google slap without sacrificing your hard-earned cash? The best ways are to add useful content while separating the content from the advertisements, and to read Google’s own terms and conditions page. If you’re interested in promoting your business while avoiding problems with using google, it’s vital to learn and understand these rules.

- Mike Leinweber