If you want to write cover letters that grab the reader’s attention, here’s how to do it. You’ll want to make the extra effort to put together a great cover letter consiering it will be the employer’s first exposure to you and could be the basis of the decision on whether or not to interview you. Only those who get an interview will be considered for employment so the first hurdle is getting an interview with the hiring manager.

The AIDA formula may be old but it’s still around because it’s effective. I remember learning it in school over 10 years ago. It’s been taught in schools around the world because it’s works. Applying the AIDA formula to your cover letter can transform a boring message into a “Killer Cover Letter” bound to grab the reader’s attention.

AIDA is an acronym. It stands for Attention, Interest, Desire, and Action. It describes the process successful marketers want to take their prospect through in order get them to take some action which generally results in making a sale.

In a job hunting scenario, your prospect is the interviewer and you’re marketing yourself with the desired action of having the hiring manager grant you an interview. We’re going to cover some effective ways to command the attention of the hiring manager, create interest, arouse desire, and get him or her to take the desired action of arranging an interview with you.

By the way, I’ve tested this killer “System” on myself so I know it works. Ready to get started? The next article will cover attention. If you don’t grab the reader’s attention immediately, none of the rest of the formula matters.

Powerful & proven cover letter examples. “…Robert sent me a 10 word email with a message so powerful I contacted him before 7AM the same morning to schedule an interview.I highly recommend Robert’s Killer Cover Letter System to anyone who’s serious about getting a job quickly.” - Greg Hyde

- Robert Phillips