This is the use of a dedicated call centre to handle all incoming calls.  This can be the same centre as the one which handles outbound calls, usually different employees are used to answer incoming and make outgoing calls.  Using inbound telemarketers can provide an sleek and professional image for your company, trained staff are ready to answer every call and deal with effectively. There are,
however, some pitfalls which must be avoided. Poorly trained staff or a complicated call procedure can put people off in a big way.  The expense of using inbound telemarketers must be offset against the benefits to the company and companies should be aware of the possible negative effects of choosing a cheap or overseas service.

Inbound telemarketing may be used at the launch of a new product to handle a large number of calls which the existing staff could not answer.  This also allows the employer to avoid having to recruit and train many new members of staff.  Some companies experience high call levels due to a seasonal market, and outsourcing telemarketing is the best solution for them.  A company may need to use outsourced telemartketing as a permanent solution or even as a temporary measure while the capital or staff are acquired to start an in-house inbound call centre.

In-house inbound telemarketing is sometimes a better option for companies who need detailed technical or product support or whose sales patterns are complex.