I found this on the website of an Indian call centre. Very persuasive! Especially the very last bit…

“Inbound telemarketing if works successfully than can save lots of money and man power but India its still at the emerging stage. In India major inbound telemarketing is done with the help of cable television that is when they get direct approach from the viewers. Like an individual watches asian sky shop and order for a product on phone. Asian sky shop is running since a long time and is been successful also where one of the reason is innovative conceps and products which are not easily available in market.In large organisation inbound telemarketing is done by higher technology and brand image.Some of the reasons why inbound telemarketing has gained imporatnace is because:

- Innovative Concepts and Products.

- Less price than the market.

- Defining products in details.

- Guarantee and free trial period and

- Gives space to think and make decision.

Inbound telemarketing is also successful through events, advertisements and web-sites. But whats more important for a company to get successful is a brand image. Once the brand is established than automatically calls will flow and will than lead to a cataract.”