Getting up-to-date Insurance Leads can really grow a company like a small IFA (Independent Financial Advisor) or add to the market penetration of a larger broker or lender. But where do you find these hot insurance leads?

There are a number of options open to you, the most direct method to find insurance leads is running a PPC campaign, but this is a very competitive market space which can command as much as $10/£5 per click. This pricing can make looking for insurance leads this way prohibitively too expensive for smaller financial advisers.

Another method of finding insurance leads is to use a lead broker, their are a number of lead brokers advertising on the search engines, each offering up-to-the-minute insurance lead information. Opting for this route can lead to a measurable return on investment as the lead sources guarantee that the insurance leads they provide are actively seeking the products you are providing.

In terms of conversion rates, some brokers are indicating that they are consistently converting between 30% - 40% of the leads they purchase, of course your own specific circumstances and the insurance products you offer have a bearing on the level of conversion you may expect to achieve. However even a 20% conversion rate would make buying these insurance leads a shrewd move.

Some of the brokers advertising using Google Adwords enable you to filter the insurance leads you purchase by zip/postal code region, meaning you can be confident that the insurance leads you purchase have an even higher chance of converting for you.

Another option open to those looking for insurance leads is the telemarketing route. Using a telemarketing company to actively promote to your existing database can yield fantastic results. You may also find telemarketing companies who will formulate an action plan to generate new leads for you. If you have a unique proposition this can work wonders for your lead generation campaigns. Like most telemarketing campaigns generating insurance leads this way offers measurable and tangible results.