For those businesses with high value services or products using seminars as a means to generate leads can work very well.  What is difficult is getting the right people to the venue.  This can be a very time consuming activity which has the danger of distracting your high value sales people from the job of closing deals and getting in front of clients.

It often pays to employ professional telemarketing consultants to handle the seminar recruitment process on your behalf, they often have experience in this area of marketing and you will be able to directly benefit from this experience.

A critical aspect of this approach is an up to date database.  If your target data set isn’t commercially available then your chosen telemarketing company will be able to advise on strategies to grow this data.  Once you have the qualified prospect database established it becomes much simpler to successfully approach these high calibre contacts.

The telemarketing company can work on either inviting potential leads or simply confirming attendance.  The best results are had when you instruct the telemarketing company to fully manage the campaign from database building through to invitation and follow up, however you may be using direct mail or other means to approach the sales and simply require confirmation.

Seminars remain a great way of getting those high calibre prospects in a one-to-one sales situation and has the added benefit of getting exposure for you product or service and setting your business up as experts in the field.