Tips On Creating A Website For Your Day Care

Your day care business can benefit enormously from having a website and blog. I have connected with a lot of clients that otherwise might not have found me or might have overlooked my service in favor of one of the above. There are many bigger, faster, shinier, more centrally located days with bigger advertising budgets than mine.

Instead, thanks to my website including pictures and information on every aspect of my day care people were impressed. They liked the beautiful setting, the family run element and our montessori program. Quite simply, they liked the fact that the website had put a face to the name, had added the personal touch and people felt like they knew us already.

Having an online presence has many advantages in terms of marketing and simply communicating with current and potential clients. A professional website is worth considering and is not difficult to create or maintain. A vibrant, regularly updated site and blog can sell your business better than anything else. Make sure it is easily navigable and well stocked with information about you and your business.

Granted it took a few months of work submitting my site to online business directories and ensuring I had all my meta tags and keywords up to speed but ultimately it was worth it. Most google and other search engine queries for day care in my area will have my business listed in the first few results.

Pictures of your day care should abound, both interior and exterior - nice bright shots of your playrooms and playgrounds. Help parents understand what your day care offers by incorporating details of important policies, your educational curriculum and what you charge. You can include downloads of your day care contract and parent handbook - the more information you provide the less questions they’re going to have.

Keep your existing and future clients up to speed and interested in your day care by adding a blog to your website. I just recently revamped my site adding a blog (I use wordpress and highly recommend it) and am already reaping the rewards and hearing lots of nice feedback. Put pictures of you and your employees on a staff page and include a few details about each person. People love that personal touch and feel that you are less of a stranger to them.

10 years of running a daycare leaves Fiona Lohrenz with a lot of knowledge to impart. This she does on her website plus on her ‘Start a Day Care Business’ DVD guide: Start A Day Care Business DVD You can find her at her website: ChildCareOnly.com

- Fiona Lohrenz